Privacy Policy

November 20, 2023

We are dedicated to creating a remarkable experience and that extends to all aspects of the cruise planning process, including online through our websites and interactive features, including live online chat, applications, widgets, blogs, social media and other online mobile offerings, which collectively refer to as “Services.”

This Privacy Policy outlines our data collection, use, sharing, and security measures for both online and offline data. We encourage you to review our Privacy Policy for more detailed information on specific topics.

By providing your personal data or using our Services, you confirm your understanding and agreement with the terms of this Privacy Policy. Your personal data is any personal information that could identify you.

When you book a cruise with us, visit our websites, chat with us online, sign up for our promotions, contests, sweepstakes, or webinars or access our Services through various other methods, we collect data about you and those interactions.

We may gather the following data from you directly or through our business partners or third-party providers (including, but not limited to Facebook and Google), and in accordance with applicable law.

• Personal details (e.g., name, date of birth, gender, IP address)
• Contact details (e.g., email address, telephone number, mobile number, address)
• Travel preference details (e.g., loyalty program information, travel companions, and family members)
• Details regarding your use of our websites, applications, or emails as well as general device information (e.g., search preferences related to specific searches, your interactions with our email communications)
• Financial details (e.g., credit card information)
• Details regarding your interactions with our team members and contact center, including email communications and recordings of your calls

Data collected when you transact with us or use our Services may include data about yourself and those traveling with you. If you purchase services for other travelers or travel companions, you must make sure that you have the right to provide their personal data to us and that those other travelers have accepted how United Cruises uses their information as stated in this policy.

When you access websites, online chat or receive Services, and to the extent permissible under applicable law, we automatically collect some categories of data from you, including data collected using cookies, embedded scripts, and other tracking technologies (“Cookies” and “Tracking Technologies”), for website analytics, providing better security, personalizing marketing and to improve your online experience.

We may use your personal data for the following purposes:

• Identify you: We use your identification data to verify your identity when you access and use our Services and to ensure the security of your personal data.
• Advertise and market our Services: We may use your personal data, where permitted, to create a profile about you and place you into marketing segments to understand your preferences better and personalize marketing messages. It is our intent to provide relevant advertising messages. We may contact you with marketing communications, and where necessary, we will obtain your consent before contacting you with such marketing communications.
• Communicate with you: We may use your personal data when we communicate with you. For example, if we are providing information related to your cruise, in response to a question you submitted, or to notify you of changes to your itinerary or important health and safety information. It is in our intent to provide you with accurate responses, verify your contact information, and provide you with notices about our Services.
• Customize your experience and improve our Services: When you use the Services, we may use your personal data to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content and offerings based on your interests. It’s our mission to continue improving our Services to provide you with a better experience, and we collect data about how you are using our Services to do so. We use this data to determine what content within our Services interests you, make the booking process more convenient, or fix operational issues.
• Compliance with Law and Other Disclosures: We reserve the right to release Personal Data in order to comply with applicable law or to comply with a judicial proceeding, court order, or legal process served on us: We may also release Personal Data to enforce or apply Terms and Conditions applicable to the services, to protect us or others against fraudulent or inappropriate activities, or to otherwise protect the rights, property or safety of United Cruises, our affiliated companies, our customers, or others.
• Disclosure your Personal Data for other purposes: As described above, we may disclose internet or other electronic network activity information about you, as well as general geolocation data based on IP address, with third party cookie providers we use on our sites which may use this data for purposes other than strictly operational purposes. In certain jurisdictions, such sharing may be considered a "sale" of your Personal Data and you may have the right under applicable law to opt-out of or object to such sharing.

We may share any of the categories of personal data as described above with third parties under the following circumstances, as permitted under applicable laws and regulations:

• Service providers and business partners: We may share your personal data with our service providers and other businesses, before, after, or during your cruise to improve Services to you. These companies have their own privacy policies which you should refer to if you use their services.

By using our site, you accept the terms as described in this policy, including information receipt by our vendors and their service providers.

You have a choice over the use of cookies as described in this policy. If you do not wish for cookies to be used when accessing our site, please configure your specific browser settings to reject cookies. However, please keep in mind that cookies and similar technologies are an important part of how the website works; removing, rejecting, or limiting the use of cookies or other similar technologies might affect the availability and functionality of the website. Information about opting out of cookie-based advertising can be found at: http://optout.networkadvertising.org/#!/

To opt-out of third-party cookies, please use the appropriate option(s) below:

• To opt-out of ad targeting cookies set by Google and Doubleclick on our Site, click here: https://www.google.com/settings/u/0/ads?hl=en.
• To disable the display of advertisements served by Criteo, click here: https://www.criteo.com/privacy/.
• To generally (i.e. not just for this Site) opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising visit the opt-out pages on the NAI website and DAA website or click here.
• You can also delete all cookies that are already on your computer's hard drive by searching for and deleting files with "cookie" in it.

If you no longer wish to receive promotional marketing from us, you can opt-out of our lists at any given time. To opt-out of receiving our emails, please refer to the “Unsubscribe” link at the bottom of our marketing emails. To opt-out of receiving other marketing communications, you may send us an email at: opt-out@wth.com, call us at 800-596-5529, or send a written request to: United Cruises Customer Service Department, 100 Quannapowitt Pkwy, #100, Wakefield, MA 01880. We will honor all requests, but please understand that it may take up to 30 days.